Marketing Objectives

1. To sell your home for the highest value in the shortest possible time.
2. To utilize the full resources of Realty Executives in gaining maximum exposure for your home.
3. To attract qualified buyers through a variety of channels.
4. To cooperate fully with real estate community to maximize exposure of your home
5. To assist in all stages of the transaction, from the purchase offer through closing.

THE PLAN OF ACTION

Marketing Deliverables

• Submit your home to the Multiple Listing Service.
• Send "New Listing" email alert to Washington's Top Realtors as soon as your listing is taken.
• Expose your home to International buyers on ViewSeattleHomes.com
• Submit copies of your listing to our company’s sales stuff for their waiting buyers.
• Promote your home at the real estate board meetings for maximum exposure to the other agents.

• Develop a list of features and benefits of your home for the cooperating agents to use with their potential buyers.
• Suggest and advice you as to any changes you might want to make in your property to make it even more marketable to buyers.
• Constantly update you as to any changes in the real estate market.
• Knock on 50 doors in the surrounding area.
• Create additional exposure with a “For Sale” sign.
• Hold Sunday open house and weekday broker's open when possible.
• Advertise in newspapers when necessary.
• Prequalify, when possible, all prospective buyers.
• Make you completely aware of all the various methods of financing that your buyer may want to use.
• Have the cooperating brokers in the area tour your home.
• Provide for the cooperating brokers, on a monthly basis, a list of the features and benefits of your home.
• Follow up with all of the salespeople who have shown your home for their response.
• Assist you in arranging interim financing, if necessary.
• Deliver a copy of your multiple listing and all published advertisements for your approval.
• Represent you upon the presentation of all contracts by cooperating brokers and help you negotiate the best possible price and terms.
• Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title and other closing procedures.
• Deliver your check at the closing.

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